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Archive for February, 2011

The Power of Facebook Groups

February 11th, 2011 by Kim Jensen

ticed something interesting since the beginning of this year.

If your Profile were a Menu
Then Groups would be the Meal


Remember when the Profile News Feed was everything?

It was easy to see what everyone was up to and you’d get in and get your gab on.

Maybe I’m a bit naive or too new on the scene, but it’s all feeling so…different.

Have you felt it too?

With the huge influx of Fanpages going up last year and the abundance of new friends we seem to be acquiring on a ‘daily’, our sense of self and purpose is being shifted to another area of focus. Groups.

Am I Right or What?


How I See It

Let me tell you what I’m seeing and tell me if this jibes with you.

Our profile pages are packed with folks and conversations we may not be involved in or may not choose to be.

The fanpages are a more targeted group of people following a system or a personality.

Groups are also targeted but they give us a sense of freedom in not being sold to.

You’ve probably heard the line “People love to buy, but they hate to be sold to”. This is the main objective of a fanpage and rightly so, it’s the appropriate place for selling our stuff.

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