I Considered adding a Question Mark to the title…

However, that would be misleading.

Because, it is not a question of  IF, it is simply a question of  WHEN.

We are fast, and I mean FAST, becoming a Social Culture.

No longer is it enough to purchase an E-Book to entice ‘Followers’ to opt-in and grab that P.O.S.

People want more and we must deliver.

What will make us Compelling?

Big Biz Corps will not do anymore…judge by your own concepts and affiliations with these.

We want to Work and Buy with and from those we Feel we Know and Trust:  ‘Social Business’.

Blogging, in this fast growing Social Empire, has been the catalyst for much of this movement, but reading ones works of glory alone will not do anymore.

We are insatiable creatures and must have more.

We want to feel that we know you.

Sounds insanely cheesy, but I assure you, it is the Truth.

Point in Check:

We had better get our Video On, as that is the clearest path to being socially known and  trusted!

There is no mistaking the power of social media right now.

There is no mistake in Googles new social site and the SEO changes that are being implemented as we speak.

Authorship Markup is the new face of Google, that is, Google is now ranking their authors socially.

You must now become Verified with the search engine to climb to the top of the ranks.

This means that you will gain ranking by your social standing, or rather, your standing out socially.

No, social media is not a phase, is it?  Google has spoken.

I love Blogging, some things are better written than said.

The beauty of words can never be diminished.

It’s just that video has a way of reaching people faster, not just in time but in the heart and mind.

Words alone cannot express the full engagement of another human being. A certain connection comes into play when we view an individual.

There is actually a chemical reaction going on inside our brains when we watch another human being, the ‘mirror neuron system’, that has us feel that we are doing only what we are observing from the other.

Adding to that, over one half of our communications are nonverbal.

We are wired to FEEL about a person.

We purchase items to feel something. We are, in a sense, buying happiness.

We want to do business with those who make us feel very pleased with the purchase, the presenter, and ultimately the personal self.

Business is Personal.

We Buy when we are Emotionally Charged. (forgive the pun.)

I’m thinking we need to get closer to our clients, don’t you?

What is the next best thing to being in someones living room?

VIDEO!

I know some are ambivalent about getting in front of the camera, I was too.

This is something that can be learned and it gets easier every time.

The Biggest Stumbling Block is to put it off.

So my advice to you my darling would be to:

Just Begin.

Here’s How: